Published March 2020
DAME are on a mission to make periods positive. This means every woman around the world should have access to period products free from toxins, discomfort and negative language, and that those products shouldn’t damage or exploit our natural world.
1.3 billion tampon applicators are thrown away every year in the UK, which end up in landfill or the ocean. DAME's reusable applicator is a sustainable solution for the 60% of women who prefer applicator tampons. They're the world's first Carbon Negative period brand and are certified as a B Corp, which means they meet the highest standards of social and environmental performance, transparency and accountability.
I was hired to art direct and design a 48-page booklet to celebrate the impact DAME has had so far, and their vision for the future. I created custom illustrations, inspired by Matisse's cutout collages, and single-line drawings to help tell their story.
"Heather has done a phenomenal job on our Impact Report. Heather has exceeded our expectations every step of the way. Handing over your baby to someone outside the business can be a nervy moment, but she took care to understand the brand and our vision, and has translated that into a beautiful report that brings the information - and our brand - to life. Thank you Heather!"